ConversionXL

NOVEMBER 23, 2022

Salesforce, for example, increased its revenue market share to 18.4% You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. He explained how lead generation uses a short term, sales-focused strategy.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

APRIL 29, 2013

By the time you’re done with this article, I guarantee you’ll be thinking more strategically about Autoresponders, and ready to create content that’ll help you automate trust building exercises, shares, and sales. Disclaimer: This is provided you’re making sales. A Quick Note About What’s To Follow.

Campaign 130

Campaign Email Framework Clickthrough 130

leananalyticsbook.com

AUGUST 19, 2012

Someone clicks on a banner, pay-per-click ad, or affiliate link. Media is about time on page, pages per visit, and clickthrough rates. That might sound pretty standard, but the variety of revenue models can complicate things. Later, many of these KPIs become accounting inputs—stuff like sales, margins, and so on.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Does the funnel begin on the clickthrough to the site? That is the cost and revenue data that enable you to look at things like ROAS (return on advertising spend) vs ROI (which can include margin). What Do You Do About Conversion?

Analytics 113

Analytics Software Review Metadata Campaign 113