ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. A marketing strategy should include a go-to-market plan that is sales-led and product assisted. Daniel Layfield, Growth Product Manager at Codecademy.

B2B 94

B2B Marketing Curation PPC 94

crowdSPRING Blog

AUGUST 20, 2017

Run a sale or create discount coupons. Everyone loves a sale, and thanks to discount tracking sites like RetailMeNot and browser extensions like Honey , consumers are finding them easier than ever. Create a referral/affiliate program. This kind of metadata can really boost clickthroughs to your site.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

Run a sale or create discount coupons. Everyone loves a sale, and thanks to discount tracking sites like RetailMeNot and browser extensions like Honey , consumers are finding them easier than ever. Create a referral/affiliate program. This kind of metadata can really boost clickthroughs to your site.

Small Business 48

Small Business Marketing Technical Review Audience 48

leananalyticsbook.com

AUGUST 19, 2012

Someone clicks on a banner, pay-per-click ad, or affiliate link. Media is about time on page, pages per visit, and clickthrough rates. Traffic sources and campaign effectiveness (the SEO stuff, measuring how well you get attention.). Later, many of these KPIs become accounting inputs—stuff like sales, margins, and so on.

Metrics 58

Metrics Clickthrough Lean Analytics 58