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Introduction to Growth Hacking for Startups

VC Cafe

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

We have to do Search Engine Optimization. We have to do Email Marketing. We have to have a robust Affiliate network. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Affiliate and Paid Search.

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Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

The difference here is the entry-level cost to buying web property, not physical property, is much lower than what it is to buy real-world properties. To get into the property market you have to get loans of hundreds of thousands of dollars. I discovered blogging because I was told it was great for search engine rankings.

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Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

Occam's Razor

Depending on the cost of items you sell on your website each percent point of abandonment could represent tens of thousands to millions of dollars per month in revenue. Two examples: Shipping Costs: If people just want to know what the shipping cost make it easier for people to find shipping than having to go to checkout or add to cart.

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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

The suggestions engine they have. Then they match it back to their rules engine that serves me the best options. So like every other human on the planet I go to my favorite search engine and type in "ADT Security Plans." What is the cost of, and options for, an ADT security system? I really do. I like the bonus.

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