Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. I am big believer in evolution (hence my marketing and analytics ladders of awesomeness ). Very nicely summarized above.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. Acquisition: CPA.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MARCH 22, 2011

From this post: Improve Search Marketing Conversion Rates through Email Registration. Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. Simplifying the scenario a bit.

Web 87

Web CPA Analytics Affiliate 87