Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models
Occam's Razor
AUGUST 12, 2013
The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. You can even get great first-step guidance about how to rebalance your portfolio from that last column. Tag your Social campaigns. Notice above I only have two CPA values.
Let's personalize your content