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Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. In the following quarter, we jointly signed up two new customers who loved our “end to end” integrated solution.

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Your Toughest Competitor May be Your Best Partner

Startup Professionals Musings

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. In the following quarter, we jointly signed up two new customers who loved our “end to end” integrated solution.

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

How do you figure out if you are spending more money reaching the exact same current or prospective customers multiple times? We have to do Email Marketing. We have to have a robust Affiliate network. Maybe it is Affiliate and Paid Search. Like-type as in customers that share certain common attributes.

.Net 119
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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. Why is it that www.orbitz.com uses none of my location signals to customize content on their home page to appeal to me? Sad, right?

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Introduction to Growth Hacking for Startups

VC Cafe

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

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Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

The response to the video I shared of my presentation – How I Made $180,000 Profit Buying And Selling Websites Part Time – was awesome, and as I promised, here is the text transcript for you. I’ll also include the MP3 download if you just want the audio without the video. I don’t actually have any employees.

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Web Analytics Career Guide: From Zero To Hero In Five Steps!

Occam's Razor

Companies are starting to think innovatively about the web (no more unintelligent banner ads or digital "crimes against humanity" ), and they are starting to understand the power of data to delight customers and drive accountability. There are free sources like Conversion University (video, audio, more). think breadth.

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