Remove Affiliate Remove Demo Remove Early Stage Remove Media
article thumbnail

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Bellroy has built a consistent identity across social media that evokes feelings of adventure, durability, and uniqueness. When a company is in a growth stage, focus product marketing in your marketing department. Their content across touchpoints like their website and social media consistently matches their core values.

Marketing 110
article thumbnail

5 Effective Ways for Startups to Lower Customer Acquisition Costs

Up and Running

Especially in the early stages of growth, standing up to competition means that your business also needs to minimize the cost of acquiring new customers. As an in-house Affiliate Marketing Manager, I’m part of the affiliate marketing team that’s running the affiliate partner program at Supermetrics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Build a Product Launch Strategy

ConversionXL

Understanding how your product launch fits into the bigger picture will help you discern: How to build awareness in the introduction stage (this strategy will vary based on product type, industry, target audience, etc.) When to transition from one stage to another, and how long you should be in each stage to hit your goals (e.g.

Product 96
article thumbnail

How to Get Early Customers to Respond to Your Cold Emails

www.ashmaurya.com

If they have a demo or a trial, you should pursue it and see what you think. Running through the complete process in the early stages makes you much more efficient in later stages as you get a feel for the industry and have warm introductions. You then package that material into an e-book, report, video, or other media.

Email 52
article thumbnail

Introduction to Growth Hacking for Startups

VC Cafe

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. Retention - Users come back to the site through emails, social media and stay active with product features (“you’ve got a message”). like/+1/follow?

API 167
article thumbnail

Where is the best place to find a rockstar developer to bring it to life?

www.quora.com

As a developer, I feel that design/creative is undervalued in the early stages of product development. Notwithstanding examples like Plentyofish, people respond to well designed, well branded products, and that can be important in getting traction early on. There's a huge difference between a demo and a product.

article thumbnail

BizMe2 is Looking to Disrupt Conferences with Turnkey Solution (Interview)

VC Cafe

Media centers were a hot topic, and I used the XBOX media center to develop the product. We also enable conference organizers and presenters to do the following: Exhibitor platform - provides product demos so visitors can see their latest products (new product announcements) without necessarily visiting their booth.