Remove Affiliate Remove Direct Marketing Remove eCommerce Remove Web
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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

Shopbop: (Luxury) Ecommerce and Branding Done Right! But when it comes to the web, they all seem to leave their creativity, passion, and brilliant minds at home. Why leave your passion behind when it comes to the web? The web can sell product. The web can really do … so much. But you have to try.

Web 165
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Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

Occam's Razor

It measures the customer interaction in a very small number of web pages, probably one for cart and two to three for checkout. Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run).

Metrics 98
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Excellent Analytics Tip#5: Conversion Rate Basics & Best Practices

Occam's Razor

For non-ecommerce websites it can be number of people who completed a task, so for a support site the number of people who got to a faq or a answer or a knowledge base article (this is a really crude measure of success for a support site but it is something). Is your company heavily into Direct Marketing (email, snail mail etc)?

Analytics 115