Remove Affiliate Remove Direct Marketing Remove Marketing Remove Revenue
article thumbnail

Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

Yet a creative collaboration with your biggest competitor may be the best opportunity for revenue and survival. We were both losing in the lucrative high-end market segment. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. Cost sharing and economies of scale.

article thumbnail

Your Toughest Competitor May be Your Best Partner

Startup Professionals Musings

Yet a creative collaboration with your biggest competitor may be the best opportunity for revenue and survival. We were both losing in the lucrative high-end market segment. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. Cost sharing and economies of scale.

Partner 225
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Introduction to Growth Hacking for Startups

VC Cafe

Growth Hacking isn’t viral marketing (although viral marketing is part of it). On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. First Steps in Growth Hacking for Startups.

API 167
article thumbnail

7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. I scroll down the page and see the package, offer for free consultation and the happy family: But there is no direct indication of what the monthly price will be. Every Brand Marketer knows the brand attributes.

Web 164
article thumbnail

Six Good Reasons to Partner with a Competitor

Startup Professionals Musings

Yet a creative collaboration with your biggest competitor in the same industry may be the best opportunity for revenue and survival. Best of both creates a new market. If your "competitor" isn't really competing with your direct market, you can refer business to each other without anyone losing customers.

Partner 120
article thumbnail

Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

Smart Marketers ask themselves these questions very frequently. We have to do Email Marketing. We have to have a robust Affiliate network. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Marketing heaven that is.

.Net 119
article thumbnail

Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

To get into the property market you have to get loans of hundreds of thousands of dollars. Adding Ad Revenue. I was getting more into internet marketing and trying to ramp up my income. I lost interest in Magic, I became a little bit cooler and got into internet marketing, which is a lot cooler, and eventually found a buyer.