VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. accessible to search engines, sitemap.xml), fresh (i.e.

API 167

API Viral Startup Retention 167

Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. Of course there is still the search box on top of the page. So like every other human on the planet I go to my favorite search engine and type in "ADT Security Plans." They deliver delight.

Web 164

Web Design Marketing Security 164

Both Sides of the Table

AUGUST 3, 2009

LA not only produced the obvious – MySpace – but also created the whole category of sponsored search (Overture), AdSense (Applied Semantics), Local Search (City Search), comparison shopping (PriceGrabber, Shopzilla) and lead generation (LowerMyBills). But in this case Chamillionaire stole the show.

Silicon Valley 228

Silicon Valley Cofounder Hawaii Semantic 228

Occam's Razor

SEPTEMBER 19, 2011

Smart Marketers ask themselves these questions very frequently. We have to do Search Engine Optimization. We have to do Email Marketing. We have to do Paid Search. We have to have a robust Affiliate network. Maybe it is Search, Email and Facebook. Maybe it is Affiliate and Paid Search.

.Net 119

.Net Campaign Analytics Channel 119

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

To get into the property market you have to get loans of hundreds of thousands of dollars. I was getting more into internet marketing and trying to ramp up my income. I lost interest in Magic, I became a little bit cooler and got into internet marketing, which is a lot cooler, and eventually found a buyer.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

AUGUST 28, 2006

Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). This can be great source of actionable insights. It is amazing how many websites don’t do this simple thing well.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). Magnificent. Data is important.

Analytics 60

Analytics Marketing Mobile Audience 60