Occam's Razor

SEPTEMBER 19, 2011

We have to do Search Engine Optimization. We have to do Email Marketing. We have to do Paid Search. We have to have a robust Affiliate network. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. What's that?

.Net 119

.Net Campaign Analytics Channel 119

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

Adding Ad Revenue. I discovered blogging because I was told it was great for search engine rankings. I hired those writers, the traffic increased, I started getting more revenue from advertising, and the income increased to about $1,500 per month as a result of that. We increased the revenue.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

AUGUST 28, 2006

Depending on the cost of items you sell on your website each percent point of abandonment could represent tens of thousands to millions of dollars per month in revenue. That should give you some range to think about. Hence my recommendation to have a almost irrational adoration of this metric. This can be great source of actionable insights.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

JANUARY 28, 2013

Of course there is still the search box on top of the page. So like every other human on the planet I go to my favorite search engine and type in "ADT Security Plans." I get a bunch of paid and organic search results. Don't you love happy customers and big revenues? They deliver delight.

Web 164

Web Design Marketing Security 164

Occam's Razor

AUGUST 6, 2007

In your web analytics tool simply go to the Referring URL's / Sites report and take a look, you'll find something like this…… For this site Google Analytics illustrates that both myspace.com and simplyhired.com is not sending great traffic, while their direct marketing campaigns (#2 and #3 above) seem to be doing much better.

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

MAY 27, 2015

Our advertising will rain down massive revenues! !" Like you, when I went to MBA school I was told my marketing class that the ultimate nirvana state for a Marketer was to be able to deliver the right message (RM) to the right person (RP) at the right time (RT). These are non-trivial questions to answer.

Analytics 60

Analytics Marketing Mobile Audience 60