How Startups Can Use Metrics to Drive Success
Both Sides of the Table
APRIL 4, 2011
Because it can be hard to define or agree company objectives at an early stage I believe most people avoid them. How many adds came through organic SEO? How many through affiliate deals? Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. SEO is seldom “free.”.
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