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Observations from my trip to India

Version One Ventures

E-commerce (DTC and infrastructure), fin tech (lending, payments), healthcare and B2B marketplaces are some of the verticals that have seen tremendous growth. Enterprise SaaS (today) and climate and crypto (in the future) feel like the three verticals where we might see the biggest worldwide impact from Indian start-ups going forward.

India 86
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. To become and remain competitive, you need both brand marketing and product marketing at each stage of your company’s development.

Marketing 110
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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. Especially in the early stages, keeping a relationship with your customers can be paid off exponentially, not only in overall engagement but with extremely valuable word of mouth marketing. This is when metrics come into play.

Revenue 60
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Data companies focused on early-stage startups include Aingel , fundsUP , Preseries , PredictLeads , and Sploda. The Pocket Negotiator is very early-stage attempt to aid in the negotiating process itself. ExitRound helps early stage companies identify buyers in smaller exits. . the Untouched Vertical.

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Impact Investing: a time for problems to become opportunities

VC Cafe

A good example is the young firm Fifty Years , an entrepreneur-run early stage venture capital company based in San Francisco, which backs startups that aim to be both massively profitable and make a serious dent in achieving one of the SDGs. 8200 Impact, an Israeli accelerator for Impact startups affiliated with the 8200 IDF Unit.