Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips
Occam's Razor
JULY 1, 2008
This means we can join the two tables with simple sql and understand which online shoppers ended up making a purchase offline (and what keyword they used to arrive on your site): Boom! Bonus Tip : I tend to think in terms of a portfolio model. The two tables above have something in common, a primary key (Geek ID).
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