Remove Affiliate Remove Engineer Remove Portfolio Remove SQL
article thumbnail

Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

This means we can join the two tables with simple sql and understand which online shoppers ended up making a purchase offline (and what keyword they used to arrive on your site): Boom! Bonus Tip : I tend to think in terms of a portfolio model. The two tables above have something in common, a primary key (Geek ID).

Analytics 116
article thumbnail

Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

Occam's Razor

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." SQL and web analytics is your wheel house."

Analytics 140
article thumbnail

Startup Resources

www.vccafe.com

Firebase : Are all your developers front-end engineers? Google Custom Search Engine. Google App Engine. Search Engine Optimization Tools. affiliate and referral marketing on the web. Google App Engine รข?? We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging.