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Taking Corporate VC: When It Makes Sense

View from Seed

It seems obvious but strategic investment only makes sense when that corporate VC is providing technology, market access, or other aid that cannot be obtained through a simple business relationship or from a startup’s other investors or advisors.

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How to Come Up with More Winning Tests Using Data

ConversionXL

Following global marketing trends, copying your competitors and implementing best case practices don’t work for this reason: websites are highly contextual. The problem with being “data-driven” We should all be more data-driven (or data-informed), right? SaaS, ecommerce, lead gen, affiliate models.