Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. I, I think there is this convert urgents where affiliate marketing was a model that used technology to, to work with partners at scale. You say you'll pay me 10 bucks. I'll promote.

Marketing 90

Marketing Affiliate Channel Software Review 90

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6 Why did the company have such a poor paid search strategy?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). You can even get great first-step guidance about how to rebalance your portfolio from that last column. Or we could not.)

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You can also search for other stuff, like custom reports or attribution models. You spend money on SEO and PPC. Now scroll just a bit back up, stare at that column, what would your strategy be for Organic Search if it is at 0.46? Play with Enhanced Ecommerce Reports. Another tip.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc).

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

JULY 1, 2008

If you are willing to create a small portfolio of initiatives then you can get a pretty decent understanding of the hidden impact (offline) of your web presence. Bonus Tip : Oh and if you want to get a smidgen more value, configure the store locater search parameter in your internal site search and bam bam (!!)

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

APRIL 21, 2014

They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. What would be the future of Adwords marketers with not provided searched query ? Finally, and only lastly, I blame the management teams. strategies). You're welcome.

Analytics 131

Analytics Marketing Campaign Metrics 131