Up and Running

JANUARY 22, 2020

This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Affiliate Marketing. Search Engine Optimization (SEO). Off-Page SEO and Backlinking. Organic Social Media Campaigns.

SMS 101

SMS Marketing Affiliate Social Media 101

Both Sides of the Table

APRIL 4, 2011

How many adds came through organic SEO? How many through affiliate deals? Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort.

Metrics 346

Metrics Startup Acquisition SEM 346

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

steveblank.com

JULY 8, 2011

I sold to you & PR function back in the day (SuperMac) and others to the many companies dating back, but finally E.piphany ~ MediaMap (now is Cision). Very helpful and worth taking time to go through most of them. Thanks for a Great Post. Reply Mary B. , on June 5, 2011 at 1:15 am said: Stumbled on your page by serendipity. Amazing list.

Software Review 110

Software Review Startup Silicon Valley Analytics 110