Remove Aggregator Remove Analytics Remove Metrics Remove SQL
article thumbnail

Raw Data & Google Analytics: A Game Changer

ConversionXL

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. Where do my users come from?

article thumbnail

Scaling lessons learned at Dropbox, part 1

eranki.tumblr.com

App-specific metrics. Another thing that became increasingly useful was to have thousands of custom stats aggregated over thousands of servers graphed. Poor man’s analytics with bash. We eventually ended up converting everything to SQLAlchemy’s lowest-level language for constructing SQL (one step away from raw SQL).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google Analytics vs. Google Analytics 360 (Based on a Decade of Implementations)

ConversionXL

For companies that build their analytics on Google products, purchasing Google Analytics 360 is a symbol of maturity. . As a business grows, it inevitably runs up against limitations of analytics tools. It’s one of many potential business needs that could affect your decision to upgrade to a Google Analytics 360 license.

article thumbnail

Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

Occam's Razor

It also handy explanations of the metrics, with key context where necessary. Just imagine how useful it would be in a non-analytical environment like a museum. And I don't want you to think that the problem is that the above is a dashboard in a digital analytics tool and has just two graphs. digital performance.

Analytics 159
article thumbnail

Multichannel Attribution: How to Measure the Unmeasurable

ConversionXL

If you’re measuring the efficiency of online marketing by looking only at Google Analytics orders, you’ll miss the offline orders when evaluating the efficiency of your campaigns. And, according to KPMG , only 35% of surveyed organizations have a high level of trust in their organization’s use of data analytics. webrooming).

article thumbnail

Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

Occam's Razor

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 11: Close to zero aggregated analysis exists, everything's segmented. #10: You know what your Return on Analytics is! Consulting.

Analytics 140
article thumbnail

Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

Predictive analytics, in other words, wasn’t a panacea. This post details those changes and shows how several businesses—and not just behemoths—have cultivated the predictive analytics landscape. How many neglected data points do you have in Google Analytics, Google Ads, MailChimp, Marchex, Stripe, and similar services?).

Analytics 131