Up and Running

NOVEMBER 20, 2014

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why. Over-the-Top Self-Promotion. Limited, Egotistical Content.

PR 145

PR Small Business SEO Warrant 145

Hunter Walker

JULY 7, 2017

Casey Newton: When I think about my job performance, I’m generally thinking about two things: impact and audience. Are your competitors aggregating your work? The second dimension is audience, and it’s a tricky one. So I try to look at it in the aggregate—is my audience growing over time? CN: Not well!

San Francisco 51

San Francisco Aggregator Audience PR 51

Cracking the Code

MAY 15, 2008

Audience: 40 percent voted “Yes” (while people believed overall in the emergence of the platform, the projector example did not resonate well - may be because the audience was not composed mostly of baby boomers) 3) The rise of the implicit internet (Josh) This one deserves a bit of explanation.

Software Review 48

Software Review Technical Review San Jose Venture Capital 48

Occam's Razor

FEBRUARY 7, 2022

We are routinely live testing our ads on YouTube with different creatives to check for effectiveness, or the same ad against different audiences/day parts/targeting strategies to find the performance maxima. You immediately total that up and proudly start a PR campaign stating that the experimentation program added $15 mil in revenue.

Analytics 101

Analytics Programming Global Campaign 101

www.chubbybrain.com

SEPTEMBER 28, 2011

Between the worse data aggregation method and the much higher amount of work Wesabe made you do, it was far easier to have a good experience on Mint , and that good experience came far more quickly. Too much PR, too early. Company: Home Portfolio. I was about to become the first person in America to sell condom key chains.

Software Review 79

Software Review Startup Technical Review Vesting 79

Occam's Razor

SEPTEMBER 29, 2009

You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc).

Campaign 128

Campaign Analytics Metrics Search 128