Duct Tape Marketing

JANUARY 7, 2020

Some business owners have written off the concept of paid search because they’re not a retailer or B2C. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. Do you research on PPC firms. Focus on Purchase Intent.

Search 71

Search PPC Kansas City B2C 71

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). As is common in these types of educational companies, aggregators rule the roost. The answer is simple: Aggregators. Let's call them ZQI University.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

MAY 27, 2020

B2B copywriting almost always requires more skill and time compared to B2C. Being featured on sites like Search Engine Journal (SEJ), Moz, Entrepreneur, and HubSpot is solid social proof. Another great example of linkable assets are pages that aggregate industry stats, like this one. Growth Design does an amazing job at this.

B2B 142

B2B Social Media Email Campaign 142