Remove Aggregator Remove B2C Remove Lead Generation Remove Viral
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’ She answered, ‘We see a lot of deals.’ Her answer? ‘I I chose my words very carefully. I said we had a lot of deal flow.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts. 3) Analyze the aggregated data to determine best practices and benchmarks across your customers. Popular Media: the key to viral marketing. Yet many B2B companies don’t have a clue.