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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

Some business owners have written off the concept of paid search because they’re not a retailer or B2C. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. Do you research on PPC firms. Focus on Purchase Intent.

Search 71
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8 B2B Link-Building Strategies That Never Go Out of Style

ConversionXL

B2B copywriting almost always requires more skill and time compared to B2C. Another great example of linkable assets are pages that aggregate industry stats, like this one. For instance, here’s a post comparing PPC vs. SEO for startup marketing. Have you built a relationship with the editor?

B2B 142