Occam's Razor

AUGUST 22, 2011

Aggregation of Marginal Gains: Recession Busting Analytics! PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Hello, My Name is Avinash. Web Analytics Segmentation: Do Or Die, There Is No Try! Find Love (/Insights).

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

FEBRUARY 26, 2020

The utm_source value tells Google Analytics the name of the website with the link that the user clicked. The value of utm_source should be the name of the platform or tool that’s used to create the medium (e.g., How are they arriving at our website? The utm_medium value identifies the communication channel used to create the source.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. My process is to name the dashboard first. But by naming it, I am giving it a purpose; and a purpose requires asking questions and focusing. I named my dashboard: VP, Digital. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics!

Analytics 145

Analytics Metrics API Web 145

ConversionXL

AUGUST 14, 2019

Your join key could be a page URL, product name, user ID, or many other things. As their PPC agency, we had to justify this dip. Sometimes you have to re-aggregate metrics in your formulas when creating custom fields that involve two metrics from different data sources to get them to work for date ranges any longer than one day.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

APRIL 6, 2009

The first source of the data are the logs that store the queries that are done by users on google.com (logs that have this data in aggregate, not by individual histories – you'll see the latter is not necessary). You have several options but first thing you can try is to simply type the name of your website and hit enter.

Search 103

Search PPC Matching Analytics 103

Occam's Razor

FEBRUARY 22, 2010

At one end of the spectrum, the data collected is simply the websites visited, and at the other end, the monitoring software records the credit cards, names, addresses, and any other personal information typed into the browser. Varying degrees of data are collected from a panel. The size of these isps translates into a huge sample size.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

ConversionXL

MAY 27, 2020

Another great example of linkable assets are pages that aggregate industry stats, like this one. For instance, here’s a post comparing PPC vs. SEO for startup marketing. Growth Design does an amazing job at this. They’ve taken case studies to the next level with their interactive comic book format.

B2B 142

B2B Social Media Email Campaign 142

Occam's Razor

FEBRUARY 9, 2015

My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? The delta in the above paid search graph, around 300k, is just a part of their winning strategy (which clearly is SEO + PPC, as it should be). million Unique Visitor. million Unique Visitor.

Metrics 60

Metrics Analytics Non-Compete Search 60