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It’s not easy to sell into an industry being disrupted

Version One Ventures

Whenever there’s a complete disruption of the business model, it means that the underlying rules for that vertical have dramatically changed. Just adding a website to now offer books for sale will not suddenly make an offline bookstore a serious competitor to Amazon.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

What matters is proving the viability of the company’s business model, what investors call “traction.&# Of course this is not at all true of many profitable small businesses, but they are not what I mean by startups.) This is an incredible skill, one that most engineers overlook. Fantastic post.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

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Designing startup metrics to drive successful behavior | For Entrepreneurs

www.forentrepreneurs.com

We practice it religiously in the engineering team at HubSpot and the insights are always there, highly valuable. aggregate pipeline created in a given week) could be altered reflexively by their measurement -- a sort of Heisenberg Uncertainty Principle for high-velocity sales.

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