Aggregator Business Model Hosting Sales Cycle 
Startup Lessons Learned
APRIL 14, 2009
What matters is proving the viability of the company’s business model, what investors call “traction.&# First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Then we could focus on standardizing a product that could have an automated sales cycle online.
Cracking the Code
OCTOBER 10, 2008
In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.
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