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Account-Based Marketing Software & Tools

ConversionXL

Ultimately, a successful ABM campaign needs to solve three problems. For example, if multiple users from a company (usually identified by IP) are reading about how to reduce their corporate real estate footprint, it may flag that company as a strong prospect for a seller of space management technology. Show ads based on IP address.

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Retooling Marketing in a B2B Company

Venture Chronicles

More significantly, I follow the advice of many friends who I would call contemporaries in B2B marketing, like Steve Mann at Lexis-Nexis and Chris Selland at HP-Vertica, who align their marketing demand gen efforts to account-based scoring… opportunities instead of leads.

B2B 45
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Special: 72 Israeli Companies Exhibit at the 2010 Mobile World Congress

VC Cafe

Allot Communications -a leading provider of intelligent IP service optimization and revenue generation solutions based on Deep Packet Inspection (DPI) technology. mobile telephone operators, broadcasters, content aggregators and media agents. Ceragon’s solutions are deployed by more than 150 service providers and in hundreds of.

Mobile 109
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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Identify the impact on your display advertising campaigns. Switch your IP to the first opportunity from #1. Use their top search/display/social campaigns to visit their landing pages to identify why bounce rate might be high or low. but then ignore them as they are quite useless aggregated at this level.

Metrics 60
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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Much money is spent on all kinds of demands to SEOs, big or small, which results in all kinds of shenanigans to try and get to #1. This quarter the goal of our PPC campaign is to get that to $2. "

Metrics 166
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Startup Resources

www.vccafe.com

IP Location Tools. Campaign Monitor. web analytics measure marketing campaigns. SEO and campaign management tool. Campaigner - email marketing suite. Campaign Monitor â?? on demand billing and fraud management. Lodestone Innovation Partners (IP) Ltd are spin-out specialists. Presentation tools.