Aggregator Campaign Engineer Green 
Occam's Razor
SEPTEMBER 9, 2013
In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Even though Mr. Green only crossed that limit of 125 across two visits.
Startup Lessons Learned
FEBRUARY 22, 2009
After volunteering for the Obama campaign last year, a friend of mine insisted that I write a letter to our new President telling him what I thought he should do. But aggregated across many schools, there are thousands or tens of thousands of them. May 16, 2009 1:52 PM Todd Green said. Ill explain in a moment. Good Post.
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Occam's Razor
AUGUST 12, 2013
All I have to do is look at the very last column and look at the green and red arrows and get guidance about how I should shift my budgets? And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Campaign is defined as anything but Direct traffic. That is so cool.
ConversionXL
FEBRUARY 26, 2020
If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? You may run, for example, several Facebook campaigns. Which email campaign was this link in? Marketers must be able to reliably credit conversions (i.e.
Startup Lessons Learned
AUGUST 24, 2009
The biggest lost opportunity of all, though, is this one: we no longer need to rely on scarcity or status-oriented measures to filter which projects should get the green light. Each new campaign is a startup where Lean principals can be applied to maximum effect. link] August 24, 2009 2:50 PM Quentin said.
ConversionXL
OCTOBER 21, 2019
Imagine you want to know how much revenue your campaigns generated… …and you sell houses. Pulling your Google Analytics data into BigQuery has benefits: No sampling; You own the data; Non-aggregate stats; Ability to create custom attribution models , etc. BI engines. Another use case. Put your developers to work.
Occam's Razor
AUGUST 9, 2016
The latter is particularly useful as an aggregated view for senior executives. The GA team is also helping you out by helping you understand where the results are significant, green and red arrows, and where it is directional, up or down gray arrows. Try it when you are in the Store demo account. Take a break.
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