Aggregator Campaign Lead Generation Viral 
David Teten
DECEMBER 3, 2019
We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’ Her answer? ‘I
www.forentrepreneurs.com
FEBRUARY 2, 2010
Peeling back one more level, they may tell you that they ran three major campaigns to drive visitors to the site, as well as relying on the normal levels of word of mouth traffic. So the other variable that we can try to increase is the conversion rate for each campaign, and the conversion rate to trials.
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ConversionXL
SEPTEMBER 10, 2019
We ran A/B tests around the clock on our free-trial funnel for nine months and got these wins: Quadrupled monthly lead volume in one year; Tripled the conversion rate from visitor-to-trial signups on our homepage. The team started as all marketers focused on lead generation. It was a typical lead-gen team when I joined.
ConversionXL
FEBRUARY 11, 2020
Check aggregator sites that feature tweets. Viral Content Bee , my own platform, allows users to upload (non-promotional) URLs for others to share on a variety of social media platforms, including Twitter. For example, one of my Twitter lead-generation campaigns was based on giving away a free writing checklist.
Occam's Razor
APRIL 29, 2013
If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Measuring Visits and Conversions in aggregate first and segmented by keywords (or even key word clusters) will get you on the path to showing real impact. How much profit did you generate? " Right-time.
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