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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

I believe it is the new form of RSS – the place people go to find out what is happening in the latest news. I covered that topic in my Twitter is RSS post. Twitter is better than RSS – it’s “curated RSS.&# The stream is limited in length and therefore people share links. Enter RingRevenue.

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3 Super Simple Ways to Make Buffer Even More Useful

Duct Tape Marketing

Millions use Buffer for it’s core namesake functionality – buffering social media updates over the course of a day. One very useful way to use Buffer is in support of a campaign. I’ve also used this approach to que up an entire week’s worth of activity so I could forget my social habit during a vacation.

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Three Key Principles to Maximize Your Converged Media Strategy

Duct Tape Marketing

Converged media refers to a company’s paid media buys, owned digital properties (such as their website and social pages), and earned user-generated content working in conjunction to inform and involve the user. The value of converged media lies in the intentional blurring of lines.

Media 63
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Knowledge

Occam's Razor

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). Aggregation of Marginal Gains: Recession Busting Analytics! Digital Marketing: "What is amazing out there?

Analytics 124
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You Should Probably Send More Email Than You Do

www.kalzumeus.com

Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. Almost every first-class e-commerce company treats their house email campaigns like they are the goose that lays the golden eggs, chiefly because they are. How can I sign up for that WPEngine drip campaign?

Email 54
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Tips to kick-start the traffic of your new user-generated content.

Aymeric Gaurat-Apelli

Make a list of the 5 most popular blogs in your niche and subscribe to their RSS feeds. (I I recommend Google Reader to read and subscribe to the RSS feeds). Use Social Media Connect on Twitter. Submit your website to news aggregator websites. It is for me a conscious effort to remember to leave a comment.

Ruby 45
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Transcript of Using AI with Human Touch to Create Great Social Content

Duct Tape Marketing

She is the CEO of Lately , an AI-powered social media writing software, that can be found at TryLately.com. We’re going to talk about social media, and maybe AI, and just, who knows what else? Short form, in this case, being social media posts. We do that automatically, so you can add an RSS feed.