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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161
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UTM Parameters: A Complete Guide for Traffic Attribution

ConversionXL

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? How are they arriving at our website? utm_medium.

Analytics 118
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Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

" To think you just managed to get those little green bar's worth. Then the question becomes… where do you get this valuable orange-green graph? Extra work for you to download the data and aggregate it, but it is very valuable data so put in the extra effort. You can create our orange-green graph from this data.

Search 135
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How to Setup Google Analytics and Segment Your Data

ConversionXL

For example, Mr. Green’s total user revenue is $100 + $62 + $25 = $187. Session-Level —Using the example above, if you created a session-level segment for visitors who have spent $70, Mr. Grey’s last session, Mr. Blue’s first session and Mr. Green’s first session would all be displayed. Conversion funnels.

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The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

Occam's Razor

It is very, very, very far from the green, and2. It remains very, very, very far away from the green. Additionally, by aggregating products/services into lumpy groups, it can give a misleading sense of success. You can do this using an aggregate % number that you can lop off for CoGS. You can do it in aggregate.

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Four Branches of the Green Web

Genuine VC

Of the all the feedback I received from people about this post, it surprised me how much of it was focused and resonated around the second one, the internet’s facilitation of a green lifestyle. I see four categories where The Green Web is emerging, with numerous websites: 1. Providing an aggregated trusted source of useful information.

Green 100
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How to Setup Google Analytics and Segment Your Data

ConversionXL

As Avinash Kaushik famously wrote, “All data in aggregate is crap.” For example, Mr. Green’s total user revenue is $100 + $62 + $25 = $187. Using horizontal funnels, you can analyze based on channel, A/B test variation , browser type, new vs. returning users, etc. ” [Tweet It!]. Conversion Funnels.