ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. This is especially true of big businesses: Chad Sanderson, Subway.

Chad 112

Chad Mobile Technical Review Aggregator 112

Startup Lessons Learned

AUGUST 24, 2009

So I generally feel right at home in these conversations. One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. In other words, they are facing conditions of extreme uncertainty, just like startups.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

MAY 2, 2017

The very best analysts distill, rather than dilute. Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Remember: All data in aggregate is crap, segment or suck. The very best analysts focus, when most will tend to gather.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Up and Running

DECEMBER 9, 2014

That’s why,” or “Wow my conversion rate is not what I thought it would be by now. I better work on that conversion rate,” but if you actually take that time then you get more information to make decisions about your business. It encompasses conversions, and it encompasses growth and where we’re headed.

Small Business 95

Small Business Finance Forecast Metrics 95