Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). That traffic (or conversions in this case) is most likely in both Referrals and Search. Is it: "No, No we have someone responsible for conversion rate improvement?"

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

SEPTEMBER 24, 2012

Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. As you mature you start measuring things that really matter, macro and micro conversion rates , economic value , visitor loyalty. Having a conversion business impact was not the point.

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

FEBRUARY 7, 2011

More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. And if you came back again, in less than 29 mins on the keyword "Avinash is not awesome" and saw ten pages and converted then that kw will show zero visit, 10 pages and one conversion.

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

AUGUST 22, 2011

" ~ Digital Careers: "How can I get a bigger salary? Six Tips For Improving High Bounce / Low Conversion Web Pages. Multichannel Analytics: Tracking Offline Conversions. Is Conversion Rate Enough? I Got No Ecommerce. Aggregation of Marginal Gains: Recession Busting Analytics! How can I be smart?"

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

SEPTEMBER 16, 2008

They are terrible because it is really hard to go to your Senior Management (people who are funding your salaries and budgets and campaigns) and start by telling them you acquired traffic. This post is a bit heavy on ecommerce, my apologies for that, purely a function of time pressures, had to write this week. 1: Conversion Rate.

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

AUGUST 8, 2011

and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). The chance to understand what is actually driving business value (you know: the thing that pays your salary!). What is the difference in the types of Goal Conversions between these two groups?

Customer 122

Customer Analytics Metrics SEO 122

Occam's Razor

APRIL 29, 2013

That's primarily because Tide does not truly understand how to do Conversation Marketing. They manage to get hundreds upon hundreds of comments ( Conversation Rate ) and thousands upon thousands of comment Likes ( Applause Rate ). I'm not using hundreds and thousands as metaphors… Tide is not lame.

Metrics 166

Metrics Marketing Search SEO 166