Occam's Razor

JANUARY 12, 2015

For eCommerce site X, Conversion Rate might be a KPI because their current objectives are tied to reversing key business trends. All data in aggregate is crap. " "Focus exclusively on products abc, def, ghi in Florida and products klm in Amsterdam." At the same time for site Y, it could be Average Order Value.

Analytics 60

Analytics Metrics Web Leadership 60

Occam's Razor

JULY 18, 2011

You can compare customers in California, Idaho, and Florida; new and existing customers; or various demographics, etc., Measure retention rate over time in aggregate – or for optimal health, segment retention rate – and measure it for the various objectives you have set for your email marketing program.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

SEPTEMBER 30, 2008

But if Thanksgiving this year was $15 mil revenue and last year was $10 mil then is that good? In aggregate trends can hide insights and hence "dirty" the data. Or everyone who comes to your site from Florida. More importantly, is that good enough? This is where tribal knowledge comes into play. Or % of Direct (free!)

Analytics 68

Analytics Metrics Search Florida 68

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Total revenue. Tons of data "puking", all just aggregates. My love for segmentation as the primary (only?)

Analytics 123

Analytics Web Acquisition Metrics 123