UTM Parameters: A Complete Guide for Traffic Attribution
ConversionXL
FEBRUARY 26, 2020
If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. HTTP Referrer. that runs on the destination page. that runs on the destination page.
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