Remove Aggregator Remove Design Remove Distribution Remove Green
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Marching through quicksand

Startup Lessons Learned

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

We can extend our clients' reach tremendously, and for low cost, by using the internet and social media to distribute and link to the "assets" we create. There need to be more ways to aggregate meaningful conversations on specific topics, and that's exactly what you are doing with your socalCTO and your [link]. Kudos, I'm in!

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

But how do we distribute credit for the conversions across all those channels? All I have to do is look at the very last column and look at the green and red arrows and get guidance about how I should shift my budgets? Understand why I believe that as designed the default position based model is sub-optimal.

Channel 161
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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. Question time for your Acquisition, Design and Merchandizing team. The latter is particularly useful as an aggregated view for senior executives. A lousy 17%. See what I mean?

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How to Use Google Data Studio for Client Reporting

ConversionXL

Adding charts and graphs can help with comprehension, especially when they employ good design principles. Following the inverted pyramid guidelines, you can show high-level, aggregate performance with one chart, and break out performance with another. The “why” of what happened is rarely found in standard aggregate charts.

Metrics 133
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From Nothing To Something. How To Get There.

techcrunch.com

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. I too am looking for someone to work with that knows the manufacturing and distribution end of a solid product. This is the blog post I needed to read.

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Venture Capital in the Rockies Winter 2010 Unveils Promising Growth Companies Ahead of Conference

VC Adventure

The conference will also feature a Technology Showcase, an inaugural demonstration of five very early stage technology companies that is designed to feature the next generation of innovation from the region and further VCIR’s legacy of entrepreneurial mentorship.