Aggregator Distribution eCommerce Portfolio 
The Equity Kicker
MAY 20, 2013
A number of factors are combining that enable faster product iteration in hardware. 3D printing is reducing the cost of prototyping. Arduino and other open source hardware platforms are reducing costs in the same way open source software reduced costs for web companies.
This is going to be BIG.
FEBRUARY 22, 2010
We realized that there were certain open positions in our portfolio we wanted to call extra attention to. The ideal candidate has experience with eCommerce systems, emerging mobile and social technologies, as well as RoR. One thing is for certain — you must have experience dealing with large scale distributed applications.
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Occam's Razor
AUGUST 12, 2013
But how do we distribute credit for the conversions across all those channels? The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. You can even get great first-step guidance about how to rebalance your portfolio from that last column.
Occam's Razor
AUGUST 9, 2016
For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. Play with Enhanced Ecommerce Reports. That is why you need Enhanced Ecommerce.
Occam's Razor
AUGUST 13, 2012
Start with models like Time Decay and Position Based to understand what the conversion portfolio might look like (last two columns above) and create hypotheses about what a better budget allocation might look like. Roll that out to your entire portfolio (or to a subset as a controlled experiment) and measure conversion improvements.
Occam's Razor
DECEMBER 12, 2011
As you improve the user experience, information architecture and relevancy of content on your site, it is important to keep an eye not on the rather useless metric of Average Page Views per Visit or Average Time on Site but rather on the distribution of page depth. Days to Conversion is in the Ecommerce section of your web analytics reports.
Occam's Razor
JANUARY 7, 2014
11: Close to zero aggregated analysis exists, everything's segmented. #10: An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." 11: Close to zero aggregated analysis exists, everything's segmented. All data in aggregate is crap. That is worth fighting for.
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