Aggregator Early Stage PR SEM 
Both Sides of the Table
APRIL 4, 2011
Because it can be hard to define or agree company objectives at an early stage I believe most people avoid them. How many through SEM? Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. If you change your company objectives or measurements later that’s fine.
Cracking the Code
OCTOBER 10, 2008
While the CAC ratio helps SaaS businesses at scale to manage their Sales and Marketing spend, the SLC is a helpful framework for early stage businesses before you have meaningful data. 3) Analyze the aggregated data to determine best practices and benchmarks across your customers. Yet many B2B companies don’t have a clue.
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