Both Sides of the Table

SEPTEMBER 17, 2013

Europe is roughly the same as the US. Content can go viral – the highest quality stuff is shared. So content distribution in the future looks more like an eCommerce business than a traditional media one. You need to roll up videos into aggregated channels, “networks,” that are 30% of your views in the long-run.

Video 339

Video Technical Review Distribution Aggregator 339

Occam's Razor

SEPTEMBER 24, 2012

It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US). Declaring success based on measuring Likes in aggregate is like declaring success after getting a lot of Visits to your site. But not, ever, in aggregate.]. What can you measure to show value: Do.

Metrics 165

Metrics Advertising Marketing Social Media 165

klinger.io

JANUARY 17, 2014

Conversion Rates, Landing Page Optimizations, Funnel Optimizations, Viral Loops, Quick questions and insights are they typical examples of usecases of exploration. Custora for eCommerce (Highly recommend). RJMetrics for eCommerce. Andreas Klinger — I am a product-centric startup founder from Europe. No kidding.

Analytics 67

Analytics Metrics Startup Database 67