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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Europe is roughly the same as the US. So content distribution in the future looks more like an eCommerce business than a traditional media one. You need to roll up videos into aggregated channels, “networks,” that are 30% of your views in the long-run. We like sight, sound & motion. Build Non-Ad-Based Revenue.

Video 339
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Saving money online has been a real driver of ecommerce growth in 2010. Finding money online (principally online lending) has not seen the same level of explosive growth in the US, although in Europe and India there has been real growth in microlending (including “pay day loans”) from companies ranging from Wonga to SKS Finance.

Internet 113
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US). Declaring success based on measuring Likes in aggregate is like declaring success after getting a lot of Visits to your site. But not, ever, in aggregate.]. Aggregate impact on your Facebook brand page?

Metrics 165
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7+ Under-Utilized Google Analytics Reports for Conversion Insights

ConversionXL

As you can see, factors like bounce rate, page visits, total revenue, and ecommerce conversion rates for the individual test variants are displayed offering a deeper insight than you’d get from you test tool by default. This type of flow is helpful for eCommerce Analysts and Optimizers. Come see Brian speak at Elite Camp, June 13-15.

Analytics 131
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Using Cohort Analysis for Conversion Optimization

ConversionXL

people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. So by segmenting your data, you can learn things you couldn’t from the aggregate data. Let’s look at an example from an eCommerce company and what cohorts are valuable to them.

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A Primer on Startup Metrics – Which Analytics Tool to pick. - Startup Lessons Learned

klinger.io

In case of exploration it usually doesn’t matter too much if we have only little historic data , or that we need to jump through a few hoops (aggregate from several tools, export to excel/R, etc). Custora for eCommerce (Highly recommend). RJMetrics for eCommerce. About Data integrity. My personal four favorites are. No kidding.

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Startup Resources

www.vccafe.com

aggregation. IAB Europe. Top startups in Europe. Advasense Technologies. Advent Venture Partners. advertising. Aerotel Medical Systems. AFCV Holdings. Afterdownload. Airbase Systems. Alan Patricof. Alex Osterwalder. Allon Bloch. Allot Communications. Alma Lasers. Alon Bloch. Due Diligence. Dune Networks. Dyslexic Entrepreneurs.