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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Third-party cookies are the new Flash. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. Image source ).

Caching 140
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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis.

Analytics 133
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Knowledge

Occam's Razor

I Got No Ecommerce. Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). Aggregation of Marginal Gains: Recession Busting Analytics! Tip #14: Measuring Value of Ecommerce Sales Tools. Market Motive: Internet Marketing Knowledge On Tap. Rethink Web Analytics: Introducing Web Analytics 2.0.

Analytics 124
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Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ]. What's the best way to aggregate to understand clearly how to improve? Bowser: Does web analytics help the internet field overall or hurt the user and privacy rights? Where's the line?

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Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

. :) Bounce Rate helps you identify campaigns where you might be targeting wrong people (who then come to your site and leave right away) or sending relevant traffic to irrelevant (and often flash-filled hideous) landing pages. That's the internet for you. Where is it? Standard metric in every web analytics tool worth anything.

Metrics 151
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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

The advent of rich experiences such as video, Ajax, and Flash means no page views, which makes it difficult for monitoring software to capture data accurately. Many vendors now aggregate this real customer data and present it in the form of benchmarks that you can use to index your own performance. 3: ISP (Network) Data.

Analytics 123
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Special: 20 Israeli Startups Come to London for “New Media” Delegation

VC Cafe

ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals. The platform supports multiple verticals such as real estate, cars, travel, hotels, flights, jobs, events, products, eCommerce and more.

Media 145