Occam's Razor

OCTOBER 14, 2014

Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

AUGUST 22, 2011

I Got No Ecommerce. Aggregation of Marginal Gains: Recession Busting Analytics! Tip #14: Measuring Value of Ecommerce Sales Tools. Search Engine Optimization (SEO) Metrics & Analytics. Market Motive: Internet Marketing Knowledge On Tap. Rethink Web Analytics: Introducing Web Analytics 2.0.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! Shopbop: (Luxury) Ecommerce and Branding Done Right! by creating a great experience, reassuring me with clear pricing, and they won't even have to pay a bounty to their aggregators! Everyone on the Internet loves speed. I love AAA. CMTB rocks!

Web 164

Web Design Marketing Security 164

Occam's Razor

APRIL 21, 2014

But, here's an extremely detailed posts that looks at five different data sources to help you make the best of keyword data that is available in other places to optimize your SEO (or even PPC) strategies: Search: Not Provided: What Remains, Keyword Data Options, the Future. If you have a lot of them, aggregate them up.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

DECEMBER 12, 2011

If you are doing SEO then you are likely paying for someone. That's the internet for you. … From the deep detail reported by your web analytics tool you can choose to aggregate into buckets you most care about (like mine above). It is showing you exactly the same data as the Days to Transaction for Ecommerce sites.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

JANUARY 30, 2012

Create a customized dashboard for your Search team, one for your Display team, one for the folks doing onsite merchandizing, one for the nice lady that owns the ecommerce shopping cart and all the other key clusters of your audience. Every search engine's SEO algorithm is unique. compared to Ask, etc. and Bounce Rate.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

FEBRUARY 22, 2010

We all get our internet access from Internet Service Providers (ISP's), and as we surf the Web, our requests go through the servers of these ISP's to be stored in server log files. Many vendors now aggregate this real customer data and present it in the form of benchmarks that you can use to index your own performance.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123