Aggregator eCommerce Revenue Salary 
Occam's Razor
SEPTEMBER 24, 2012
Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. A good business analyst will measure how many clicks came through from Facebook, and she/he will also measure the conversion rate, revenue, etc., But not, ever, in aggregate.].
Occam's Razor
AUGUST 8, 2011
and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). The chance to understand what is actually driving business value (you know: the thing that pays your salary!). The ability to focus people in your company on the right content creation. You need all three.
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Occam's Razor
SEPTEMBER 30, 2008
But if Thanksgiving this year was $15 mil revenue and last year was $10 mil then is that good? So talk to your Marketers, Boss, Cleaning Lady, the dudette you replaced at half her salary! In aggregate trends can hide insights and hence "dirty" the data. More importantly, is that good enough? Dig and poke.
Occam's Razor
APRIL 21, 2014
If you can fix that, more revenue will immediately flow into your client's bottom-line. If you have a lot of them, aggregate them up. Pick the area with the most amount of revenue or cost, use data and digital savvy to improve revenue even more or reduce cost a lot. They will show affection towards you. Kara Martens.
Occam's Razor
FEBRUARY 7, 2011
This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ]. What's the best way to aggregate to understand clearly how to improve? This will cover 2% of the traffic, but of course it is all your revenue. My advice would be this: 1. I LOVE doing this.
Occam's Razor
SEPTEMBER 16, 2008
They are terrible because it is really hard to go to your Senior Management (people who are funding your salaries and budgets and campaigns) and start by telling them you acquired traffic. This post is a bit heavy on ecommerce, my apologies for that, purely a function of time pressures, had to write this week. Form submissions (leads).
Up and Running
DECEMBER 9, 2014
Two, revenue. Many business owners today really think of financials as being about the past, how much revenue have we had, how much cost did we have. Inaudible 00:27:51] leading indicator to help you know where your revenue will be over the coming weeks and months but you can actually apply the same concept on the cost side as well.
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