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The Power of Torso TV (Why Media is Racing to the Middle)

Both Sides of the Table

It was especially influential in my mind in thinking about media. At the simplest level you can think about markets in terms of the number of times media is consumed and/or purchased by people plotted against the total number of content of that media type that is available. Why is that? That was the only way.

Media 302
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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios. And for the record, that’s per month not total in aggregate! You can’t change media consumption patterns easily. Ynon Kreiz is a force of nature in the media and tech sectors.

Video 320
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. Europe is roughly the same as the US. So content distribution in the future looks more like an eCommerce business than a traditional media one.

Video 339
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Focus on the fact that this was the launch of a powerful new new product via a continent-wide rebranding campaign using massive online and offline media buys. The Client could still do massive media buys (TV! It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US).

Metrics 165
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Innovate Israel Conference Brings 28 Israeli startups to London

VC Cafe

There hasn’t been such a full list of Israeli startups coming to Europe since Barcelona’s World Mobile Congress. The UK is Israel’s second largest export market following the US, but Israeli startups often ‘forget Europe’ when it comes to Internationalizing their product. Brandsforce - Company Website.

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Never Mind the Valley: Here's Paris

ReadWriteStart

LeWeb , Europe's largest (and the world's second largest) Internet conference is held in Paris every December. They're going strong , and constantly adapting their platform to users' changing needs for information and social media aggregation.

France 163
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms.

Internet 113