Occam's Razor

JULY 18, 2011

You can compare customers in California, Idaho, and Florida; new and existing customers; or various demographics, etc., Measure retention rate over time in aggregate – or for optimal health, segment retention rate – and measure it for the various objectives you have set for your email marketing program. Not revenue.

Metrics 137

Metrics Campaign Email Marketing 137

abovethecrowd.com

JUNE 2, 2021

Consider these facts: Start by poring over the data compiled by Jay Ritter at the University of Florida. Also, take a look at this critically important data point , also aggregated by Professor Jay Ritter. Some may be startled at the strong assertion that IPOs are “intentionally” underpriced.

IPO 82

IPO Customer Matching Silicon Valley 82

Occam's Razor

JANUARY 12, 2015

All data in aggregate is crap. " "Focus exclusively on products abc, def, ghi in Florida and products klm in Amsterdam." They typically look like this: "Tripling the investment in Paid Search for this list of keywords will increase revenue by $893k per week." Advanced segmentation ! The reason is simple.

Analytics 60

Analytics Metrics Web Leadership 60