Web Analytics Segmentation: Do Or Die, There Is No Try!
Occam's Razor
MAY 18, 2010
I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Total revenue. Tons of data "puking", all just aggregates. My love for segmentation as the primary (only?)
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