Aggregator Florida Revenue SEO 
Occam's Razor
MAY 18, 2010
I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Total revenue. Tons of data "puking", all just aggregates. My love for segmentation as the primary (only?)
Occam's Razor
SEPTEMBER 30, 2008
But if Thanksgiving this year was $15 mil revenue and last year was $10 mil then is that good? In aggregate trends can hide insights and hence "dirty" the data. Or everyone who comes to your site from Florida. Let's say I did lots of things to drive SEO from Nov 2007 to May 2008. Or % of Direct (free!)
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