Occam's Razor

JULY 1, 2013

An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). Yet your magnificent search strategy (SEO + PPC) resulted in you capturing such a small percentage of the demand!

Search 135

Search Analytics PPC Green 135

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). Making that green graph useless. Problem one is that "red" denotes "good" in this case and "green" represents "bad."

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Jump-Start Your Learning.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

OCTOBER 14, 2014

… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. Look at the green, white and red cell colors to focus on certain zones and get a sense for your performance. (In

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

SEPTEMBER 29, 2009

You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc).

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. And in two seconds… Like every two-year-old child, I know that red is bad and green is good. Every search engine's SEO algorithm is unique. I use the data above to customize my SEO strategy for each search engine. compared to Ask, etc.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

FEBRUARY 9, 2015

The two exceptions are… I tend to dip in and out of my Raven subscription (primarily because I tend to dip in and out of SEO analysis needs). Getty is the fourth green line. We need to shift our strategy to more dramatic focus on SEO. We (Getty Images) get very valuable context for our performance. So we are dead last.

Metrics 60

Metrics Analytics Non-Compete Search 60