I’ve Built Multiple Growth Teams. Here’s Why I Won’t Do It Again.
ConversionXL
SEPTEMBER 10, 2019
We ran A/B tests around the clock on our free-trial funnel for nine months and got these wins: Quadrupled monthly lead volume in one year; Tripled the conversion rate from visitor-to-trial signups on our homepage. The team started as all marketers focused on lead generation. It was a typical lead-gen team when I joined.
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