How High-Performing Companies Use North Star Metrics In Practice
ConversionXL
JULY 21, 2022
The sales platform is intensely devoted to nurturing its monthly active users (MAU). When the sales and marketing teams are looking at the same metrics and trying to hit the same North Star, lots of other pieces of ABM [account based marketing] fall into place.” – Samantha Mayer , Sales Manager, SMB and Pardot Growth Marketing.
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