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Business ecology and the four customer currencies

Startup Lessons Learned

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. Now consider a traditional media business. The value of the attention that the media company collects determines how profitable it is. A successful startup strives for this latter case. Sorry about that.)

Customer 156
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Marching through quicksand

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, August 24, 2009 Marching through quicksand I have been spending a lot of time lately talking to people in various media companies: editors and agents, executives, journalists, producers and directors. For established media empires, this is a scary fact.

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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

Remember: All data in aggregate is crap, segment or suck. There are multiple points of value from the Trailheads program (lower support costs, higher retention, faster time to value for clients etc.) I pay monthly subscriptions for the Guardian, New York Times, Washington Post, The New Yorker and National Geographic.

Metrics 141
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Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

RapidMiner has rolled out a SaaS beta that, with a bit of manual adjustment, translates an Excel sheet full of, say, employment data to a prediction of employee retention: A dataset in Excel—a starting point in which most marketers are already comfortable. RapidMiner parses the Excel file prior to crunching the numbers.

Analytics 131